Target Audience Demographic

Target Audience Demographic

PowerPoint 001: (Summery)

PowerPoint 002: (More text/explanation)

We've chosen to aim the music video at an older audience since the music track reminds us very much of older generation band's style of music such as "The Stokes" and "Steve Harley and Cockney Rebel", however, I've decided to do some research about how the song appeals towards different ages between 16-19, much lower than our group's choice of 19-30 as mentioned in the above PowerPoint.

To do this, I decided to create an event on Facebook where I invited and asked all of my "online friends" the following questions about our chosen music track:

Age?
Male/Female?
Would you listen to this song often? Yes/No
Would you listen to this type of genre (pop/folk)? Yes/No
Any reasons to why? E.g. "Prefer metal and something more upbeat".

Would you include it on your MP3 player (if you have one)? Yes/no

Optional:

Any major interests? For example: 
T.V. shows(s)?
favorite movie(s)?
Sport(s)?
Anything else?

I find asking a range of ages these questions is very important to help find us the identity our target audience for the music video. Even though the questionnaire I created is focused about opinions and thoughts on our chosen song, and not an actual music video, I find that by doing so, my group and I are able to re-think our target audience range. If the music track applies to a younger audience, then we have the option to adjust our music video production to match the younger generation, between the ages of 16-19 rather than our current opinion; 19-30.

The results from my questionnaire where very positive with a few negatives. A satisfactory sample of those invited manged to answer my questions and you can view their responses below: 

Collected Data for A2 Media Studies by Austen Nuttall on Prezi