Je m'appelle Michele Maffesoli
English:
We live in "the time of tribes" where the "proliferation of lifestyle cultures" has dramatically increased. Due to this result, mass culture has disintegrated. Instead nowdays, social existence is conducted through fragmented tribal groupings, organized around the catchwords, brand-names and sound-bites of consumer culture through products form retailers such as "Superdry", "Topshop" and "The Rock Collection". As identity becomes more personal, there is a rise of "identity politics" where we only think about oursleves and our own appearance and image.
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